Louise Troy

Marketing Manager | Social Media Specialist | Content Coordinator | Charity Marketing | Freelancer

Decoding Digital Marketing Jargon: A Comprehensive Guide for Business Owners

Decoding Digital Marketing Jargon: A Comprehensive Guide for Australian Business Owners

Are you ready to decode the world of digital marketing and revolutionise your business’s online presence? Look no further than our comprehensive guide that demystifies the jargon and empowers you with actionable insights. From SEO to PPC, CTR to ROAS, ROI to SEM, and reach metrics, we’ve got you covered.

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Digital Marketing Success: How Hiring A Freelancer Can Help

The Advantages of Hiring a Freelancer for Your Digital Marketing Efforts

Hiring A Freelancer – Freelancers are the secret gem you need In today’s digital world, having an effective online presence is crucial for businesses of all sizes. From social media and search engine optimization to email marketing and content creation, there are countless ways to connect with customers and grow your business online. But with so many different options and strategies to choose from, it can be overwhelming to handle your digital marketing efforts independently. That’s where hiring a freelancer can be beneficial. Hiring A Freelancer Gives You Specialised Expertise One of the key advantages of hiring a freelancer for your digital marketing needs is that you can access specialized expertise and skills. Freelancers often have a specific area of focus or expertise, such as social media marketing or content creation, and can bring a level of knowledge and experience to your campaigns that may not be available in-house. This can be especially valuable for small businesses that may not have a dedicated marketing team. Flexibility and Adaptability In addition to specialized expertise, freelancers can also provide a more flexible and adaptable approach to your digital marketing efforts. Because they are not tied to a specific company or organization, freelancers can be more nimble and responsive to changes in the market or your business needs. This can be especially useful in today’s rapidly-evolving digital landscape, where strategies and tactics can quickly become outdated or ineffective. Cost Savings -Freelancers are much cheaper than a full-time staff hire Another benefit of hiring a freelancer is that you can save time and money. Rather than hiring a full-time employee or agency to handle your digital marketing, you can work with a freelancer on a project-by-project basis. This can be a more cost-effective and efficient way to get the digital marketing support you need, without the long-term commitment or overhead costs associated with hiring a full time.

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3 Reasons You Should Invest More In Online Marketing

online marketing 3 reasons why

1. Cheaper Online Marketing is cheaper, as many ways to reach your audience via this method are free, whereas print ads, billboards, direct mail, radio spots, and TV ads all come with a hefty price tag. Social media is also free to set up. These platforms allow you to engage with your target audience, build relationships and increase brand loyalty. But how do you choose what gives the best cut-through and delivers what you need and to within your budget? 2. Reach Further & Better Targeted – Online marketing is not just for Millennials and Gen z Right now, everyone’s customers are online, and you can target them via social media, Youtube, search engines, local directories and more on a local, regional or global scale. Social media marketing and paid search advertising allows you to also focus on users from a certain geographical location or territory. This ensures that you reach the right audience at the right time, thus increasing the potential to purchase and waste less money on blanket advertising. 3. Take The Guess Work Out Of Measuring Your Results Another advantage of digital marketing is its transparency. Since digital marketing tools such as Google Analytics and Tag Manager enabled traffic tracking, it is very easy to see whether traffic brings in the desired number of customers. Generally, it’s much cheaper to convert the traffic you already have than to acquire more traffic to generate sales. SO WHAT? Why Should I Invest More In Online Marketing? I create digital marketing solutions that achieve great results. From your goals and objectives to your customers and competitors, I truly take the time to truly understand your business. Your business needs a boost from online marketing to get relevant traffic that engages and buys in the highly competitive global market. Get in touch with me to learn more about my online marketing services.

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Social Media Marketing

Social Media Marketing Google ads Facebook ads twitter linkedin instagram

How Much is Social Media Marketing Worth? The majority of businesses and marketers agree that social media marketing is a worthwhile investment. According to 2022 stats, 73% of marketers report that their social media marketing efforts have been effective, and 90% say it has increased their business’s exposure. But how does that translate into meaningful figures for your business? One way to calculate the ROI (return on investment) of your own social media marketing campaign is to measure your quantifiable goals, such as the number of online form submissions or product purchases you gain, compared to the amount of money you spend on your social media marketing. For example, for each time a customer clicks on your advert link, you pay $0.97 – the average cost for Facebook PPC (pay-per-click) ads. Now let’s say you get 1,000 clicks. You’ve spent $970 in total. You’ll then need to divide that total spend figure by your average cost of acquiring a new customer in order to get your ROI percentage for Facebook PPC advertising. When it comes to social media marketing, most people want to know how much it costs. The answer? It depends: Just like other marketing services, the platforms that you choose to market your business from have a large impact on how much social media costs. For example, you might find that since a specific platform has more users, you’ll pay a little more in ads since there’s more competition for ad space. Depending on what social platforms you’re interested in marketing on, your campaign cost will vary. Do you want to build a real tribe around your brand? Let’s face it, posting on Social Media for “Likes”, “Comments,” and “Shares” doesn’t correlate directly to making the cash register ring. BUT… It creates engagement, and it’s important if you; it is also important to me. You want people to feel like they “know you” even though they’ve never met you, and you can do it through daily posts. Content Creation is the most important strategy businesses must implement if they want a real Social Media Strategy. I want to be working together on collecting data and driving sales. Facebook / Instagram / Twitter / LinkedIn / TikTok Managing social media accounts effectively takes time and expertise, for one platform + content creation. The price depends on the brand/personality’s current audience size and other budget-related questions; all will be covered in an initial call to ensure we are a good fit for each other. Campaign management includes researching target audiences, creating multiple content pillars, producing beautiful branded graphics and videos, tracking, scheduling, and reporting. For most clients, I will need to establish a fixed-term contract of 3 to 12 months — not a month-to-month agreement. You need to be in it for the long run with me and not expect enormous results in the first 30 days (we always strive to get them) – especially if it’s a new brand and do not have any social media presence. Content. What content do you plan to do? Each platform’s core is specific. What I mean by this is you cannot be posting a photo collage on TikTok and a long-form copy on Twitter. You have to analyse each move you make before posting because your audience can tell if you are just posting for the sake of.  Brand. Does your brand fit the platform? Companies or organisations sometimes jump onto every platform possible to stay relevant. But sometimes, the reason for getting on those platforms is forced, and in turn, you will create low-quality content because you sacrifice your brand story for relevance. Audience. Do you know your audience well? It is one thing to know you have a considerable following, but do you know their demographics? Are they mostly just a specific gender? How old are they? Where do they live? Before you even begin, you have to know who you are targeting. No, everyone is not a good metric. Successful ads get the most attention if they are targeted toward a specific demographic. Not sure how you determine that? Get the assistance of a Google Analytics professional to help you out with that.  Professional Facebook management Price Factor Cost Social Media Marketing $700 to $1600+ per month Including GST. Professional Twitter management Price Factor Cost Social Media Marketing $700 to $1600+ per month Including GST. Professional LinkedIn management Price Factor Cost Social Media Marketing $700 to $1600+ per month Including GST. Professional Instagram management Price Factor Cost Social Media Marketing $700 to $1600+ per month Including GST. As you can tell, social media advertising and marketing services generally cost the same, no matter which platform you choose. Many companies advertise and market on more than one platform, which is why businesses spend an average of $4000 to $7000 per month on social media services. The amount you spend on social media depends on several factors, such as the number of platforms you use, the paid ads you create, and whether you choose to outsource your social media marketing. Help your business make new and old followers excited about your latest posts, shares, and offers. Using my extensive experience (which extends across more than 10 years), I develop social media content that people can’t resist. Examples of social media content I can create include: When I create posts for your company’s social media strategy, I diversify those posts and tailor them to each platform. With more engaging content, your business can start to hear from your target audience. You can learn which posts grab their attention the most and what content captures their current thoughts or challenges. As users like, comment, and share, you have the chance to practice social listening on your profiles. Social listening can help your company learn: Besides practising social media listening on your social media profiles, you can also practice it across networks. Watch for brand and competitor mentions, and use your findings to improve your strategy, processes, and client experience.

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Is running Google Ads worth it? How much do I charge?

Social Media Marketing Google ads Facebook ads twitter linkedin instagram

How much do Google Ads Cost? It’s a good question but the answer, well that depends. The pricing of Google Adwords campaign management often depends on the client and their specific goals. Different businesses also have a different amount of resources to dedicate to Google Ads management There simply isn’t a one-size-fits-all answer to the cost of your Ads. Even the best freelancer can’t promise you results, since there are a lot of factors that are outside of my control (competition, quality of your website, etc.) But, don’t despair though there are tools and methods for estimating the costs of Ads for your campaign and we are going to discuss that today. The cost of your Google Ads depends on a number of variables: Remember that Google Ads is an auction system and therefore it’s a constant battle between price and demand. If the demand or competition rises for a specific keyword then so will the price. Every business and industry has a unique level of competition that will greatly determine the price you’ll pay per click (PPC). So, How much do I charge? A setup fee of one month’s package fee Including GST. , It takes about 2 weeks on average between signing up and launching, during which time I am researching, developing and setting up campaigns. Package 1: Price: $1500 per month Package 2: Price: $2500 per month Package 3: Price: $4000 per month Note: The actual ad spend may vary depending on the specific goals and needs of the client. These packages are meant to serve as a starting point and can be customised to fit the unique needs and budget of each client. Expensive I know, but a good freelancer will save you from wasting a lot of money on ineffective ad spend. For most clients, I will need to establish a fixed-term contract of 3 to 12 months — not a month-to-month agreement. PPC is more time-consuming than you think I always recommend Google Ads; it’s a great entry point for small businesses because from the moment it’s switched on, you have the potential to start generating more leads and sales. It doesn’t suffer from the same latency that SEO does and can become profitable very quickly. But that doesn’t mean that Google Ads is an overnight solution for your business – the performance will improve significantly the longer your campaign runs. For a profitable Google Ads campaign, you might need to: All of the above can take a significant chunk of time, just a high-converting landing page alone could be anywhere from 15 – 20 hours of work, and I’m not talking about cookie-cutter templates either.  The work can be significant when you combine several of the above strategies. you need to invest an appropriate amount relevant to your ad spend, your goals, the level of experience you choose to work with and the amount of work required to get results. If you have a shopping campaign, need re-marketing, want banner adverts or need a new landing page, then you can expect to pay a lot more. To maximise your return potential, you need to employ a quality PPC professional, someone who has proven experience getting real results for real businesses and can show that to you. Things You Can Control With Google Ads Things You Cannot Control With Google Ads Final Tips on CPC If you’re struggling to get your head around Google Ads, and don’t want to waste your money, get in touch with me so that I can set up and manage your spend effectively.

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How to add a Google Ads Manager

Google Ads Manager

Share Access to Google Ads? Why Would You? As a user of Google Ads, you may need assistance or advice from a consultant or agency. Small businesses can benefit greatly from working with advertising professionals to manage their digital advertising and marketing efforts. These professionals can provide better ROI and help protect your brand, while also giving recommendations on how to optimize landing pages and teaching best practices. When choosing an agency to manage your ads, look for a certified Google Partner, as they have experience and knowledge of Google’s unique platform and promotions. Working with a certified Google Partner can provide peace of mind and allow small business owners to focus on managing their business while the professionals manage their advertising campaigns. In order for me your consultant to assist you, I must have eyes on your account, either on a temporary or a permanent basis. ​ ADDING AN ADDITIONAL USER TO YOUR ACCOUNT Google makes it easy to add an additional user to your Google Ads account. All you have to do is log into your account, click the “Tools” icon in the top bar and then click “Account access” (under “Setup”). There Is a Right Way And The Wrong Way Two methods to grant access to your Ads account are adding a user or linking your account to another organisation’s Google Ads Manager Account. Any Google Ads consultant worth working with will ask you to link your account to their Manager Account, and this is the right way of granting access to an outside organisation. This is what I will be asking you for! How Do I Grant Access To My Google Ads? Step 1: Provide the consultant (me) with your 10-digit Google Ads account id.  After logging in, you can find your account id in the upper-right corner of Google Ads. Simply send this account number to the consultant requesting link access to your Google Ads account. Step 2: Wait for the consultant (me) to request access. You should receive an email from the consultant letting you know they have requested access and asking you to accept the request.This not only makes it easier for the consultant to manage multiple accounts, but it also makes granting access much safer for you the client. By linking your account to my Manager Account, you can unlink it at any time if you want to cut that access off. APPROVING AN ACCESS REQUEST If someone requests access to your Google Ads account (you’ll need to give them your account number for them to request access to your account), you’ll get the following email from Google: If you click on the blue “Accept Request” button, you’ll automatically be taken to the “Managers” tab on the “Account access” page of your Google Ads account. Here, all you have to do is click “Accept” and the other person will have access to your account. Unless you make them an administrative owner, they’ll be able to see and edit everything in your account except for your email and password. WHAT TO DO IF YOU DON’T GET THE EMAIL FROM GOOGLE If, on the off chance that you miss or don’t get the email from Google and want to find someone’s request inside your Google Ads account, you can view and approve pending requests by clicking on the “Tools” icon in the top bar and then click “Account access” (under “Setup”). 2- How to Add a Google Ads Manager and Why You Should Do It As a business owner, you want your Google Ads campaigns to perform as well as possible. One way to ensure success is to work with a Google Ads manager. But how do you add one, and why should you do it? In this blog post, we’ll answer those questions and more. Step 1: Sign in to Your Google Ads Account The first step is to sign in to your Google Ads account. If you don’t have an account yet, you can create one for free. Once you’re signed in, you’ll see your Google Ads dashboard. Step 2: Click on “Tools & Settings” Next, click on “Tools & Settings” in the top right corner of your dashboard. Step 3: Click on “Access and Security” In the dropdown menu that appears, click on “Access and Security.” Step 4: Click on “Managers” On the “Access and Security” page, you’ll see a few options. Click on “Managers” to continue. Step 5: Click on “Invite New Users” In the “Managers” section, you’ll see a list of any managers you’ve already added. To add a new one, click on “Invite New Users.” Step 6: Enter the Manager’s Email Address Enter the email address of the Google Ads manager you want to add. If they already have a Google account, you’ll be able to add them directly. If not, you’ll need to ask them to create one before proceeding. Step 7: Select the Manager’s Access Level You’ll then need to select the manager’s access level. There are four options: Choose the access level that’s appropriate for your needs. Step 8: Add a Personal Message (Optional) You can add a personal message to the manager if you’d like. This is optional. Step 9: Click “Send Invitation” Once you’ve entered the manager’s email address and selected their access level, click “Send Invitation.” And that’s it! The manager will receive an email inviting them to manage your Google Ads account. They’ll need to accept the invitation and sign in to their own Google account to access your account. Why Add a Google Ads Manager? Now that you know how to add a Google Ads manager, you might be wondering why you should bother. There are a few good reasons:

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