Social Media Marketing Plans – Hot Tips Inside

Social media marketing plans are crucial for brands to thrive online in a crowded digital landscape.
For a complete plan, you need to have:

• A strategy in place
• Processes ironed out
• A calendar to follow
• Great social management and a professional who knows how to use social listening tools to keep your brand on top.

But at the end of the day, that’s simply not enough. At the core of all successful social media marketing plans? and what makes brands really stand out? is great social
media content. Even with the most well-planned strategy, without great content, your brand risks getting lost in the noise.

The role of a Social Media Manager is to regulate their company’s social media platforms.
We strategize, curate, and create content that best represents the company’s brand, engages its audience, and promotes its product or service.
We respond to your audience’s presence online and maintain relationships with other companies.
Put simply, Social Media Managers serve as the online face of their company’s brand.

There’s no denying that social media marketing can be expensive, but the results of an effective campaign will pay dividends, helping your business find new customers and boost sales. So, in the end, the rewards you’ll gain make it a worthwhile investment.

1. Basic Package

• Social media strategy development
• Management of up to 2 social media platforms
• Creation of 8-10 social media posts per week
• Community management 15 mins a week (responding to comments and messages)
• Monthly performance reporting
• Price range: Book a consultation to discuss budget needs.

2. Standard Package

• Social media strategy development and implementation
• Management of up to 3 social media platforms
• Creation of 12-15 social media posts per week
• Community management 20 mins a week (responding to comments and messages)
• Social media advertising management
• Monthly performance reporting and analysis
• Price range: Book a consultation to discuss budget needs.

3. Premium Package

• Social media strategy development and implementation
• Management of up to 4 social media platforms
• Creation of 20-25 social media posts per week
• Community management 30 mins a week (responding to comments and messages)
• Social media advertising management
• Monthly performance reporting and analysis
• Price range: Book a consultation to discuss budget needs.

Of course, these packages can be adjusted to fit each client’s specific needs, but this should give you a general idea of what a social media marketing package might include.

What Makes Great Content Great? – Hot tips to help you make the best out of every platform!

Audiences and consumers want brands that stand for something. Brands that operate with a purpose.

Facebook is great for posting your brand’s blog posts, press articles, images, and videos.

Audiences love seeing behind-the-scenes content, which is easy day-to-day content you can post on your Facebook story or live video.

Hot Tip – Try gradually increasing the number of daily posts and see if that positively impacts engagement levels.

Twitter is known for its short, to-the-point content, with each Tweet limited to 280 characters.
This content can range from fun facts to inspirational quotes to random status updates. Get creative with your Tweets—both in what you say and how you say it.

Hot Tip – Increase engagement on a post by asking your audience to share their opinion about the topic.

Instagram is a visual representation of who your company is and what it stands for.
Unlike Facebook or Twitter, Instagram is solely focused on photos and videos. Every single post you see or publish will be visual.

Hot Tip: Instagram Stories disappear after 24 hours. Save important stories to the highlights section on your profile page for those that may have initially missed them.

LinkedIn is one of your company’s most important social media platforms.
It’s just as crucial for your business account to make connections and foster business relationships as it is for an individual looking for a job on the platform.
LinkedIn can be used to post industry-relevant content to drive traffic to your website. This, in turn, increases your brand awareness. It’s also great for the occasional update on what’s going on “behind the curtains” inside your company.

Hot Tip – Since the platform is commonly used to determine credibility for a company, your priority before posting or sharing anything should be to make sure you are presenting yourself the way you’d want to in an initial interview with a candidate.

YouTube is arguably one of the most important social platforms – It’s the go-to site for viewing everything from the latest music videos, movie trailers, news, and much more.

Video subjects often include product spotlights, stories about the brand, and more. The possibilities are only limited by your imagination and the company’s plan.

Hot tip- Write a compelling video description: A well-written video description informs the viewer what the video is about, enticing them to take the time to watch. You’ll also want an eye-catching thumbnail image for your video that shows up on the gallery page.

TikTok is a platform for sharing videos that can be either 15 or 60 seconds long.
Brands with visually appealing, casual, and fun products should consider including TikTok in their social media campaigns.

Hot Tip- You want to be authentic and natural with your videos. Your content shouldn’t feel “salesy”

Reddit is best used to increase brand awareness for the company or product.

To be successful in building your brand, do
the following:
• Insert yourself into discussions that are related to your brand
• Answer relevant questions
• Act as a subject-matter expert
• Build a community

Hot Tip – Reddit strives to keep the community a positive user experience. Therefore, they have some strict rules regarding the type of content you can post.