Welcome to my portfolio page showcasing the remarkable success of my marketing campaign for the Wyong Creek Public School Harvest Festival. With over 11 years of experience in marketing, I had the privilege to donate my expertise and drive impactful results for this community event. Thank you to the P&C for putting your trust in me.
Marketing Strategies:
Throughout the campaign, I assumed responsibility for managing the school’s Facebook page and implementing an array of effective strategies to maximize engagement and reach. By creating compelling graphics and posts, I effectively captured the target audience’s attention. Strategic tagging of creators and local event contributors further amplified interest and generated a sense of community involvement. Over a carefully planned two-week period, I curated engaging content, updated event details, and fostered anticipation. Additionally, I successfully secured media coverage in the esteemed local Central Coast newspaper, significantly enhancing the event’s exposure.
Wyong Creek Public School Target Audience:
The primary focus of our marketing campaign was the local community residing in the Central Coast area. By tailoring our efforts to resonate with families, community members, and residents, we aimed to create an unforgettable experience for all attendees.
Wyong Creek Public School Marketing Channels:
Our campaign leveraged a diverse range of marketing channels to effectively engage our target audience:
- Facebook Event Page: As the central hub for event updates, we utilised the platform to disseminate key information, captivating graphics, and timely notifications..
- Wyong Creek Public School Page: By leveraging the school’s Facebook page, we established a direct line of communication with the school community, parents, and supporters, fostering a sense of unity and excitement.
Local Creators:
During the Wyong Creek Public School Harvest Festival, we were fortunate to have a diverse lineup of talented local creators. These creative individuals added an extra touch of magic to the event, offering unique products and experiences. Here are some of the remarkable local creators who participated:
- 🐾 Smart Pet Treats: Treat your furry friends with intelligent pet treats. A must-visit for a pawsome experience.
- 🛋️ Just Cushion Creations: Enhance your home decor with beautiful cushions. Perfect to add a cozy touch.
- 🌿 Essentially Basics: Discover the power of essential oils and more. Stop in for a soothing experience.
- 💃 Geez She’s Neat: Explore unique items from a proud Wiradjuri girl that’ll leave you in awe.
- 🔥 Melting Moments Candles: Immerse yourself in the captivating ambience created by their exquisite handmade candles. Indulge in the aromatic scents and warm glow that will add a touch of magic to any space.
- 👗 Dresses and Driftwood: Find fashionable dresses and driftwood-inspired designs. Snap up some trendy creations.
- 🎨 By enroh: Unleash your creativity with their unique creations.
- 💫 Vivid Design: Dive into the mesmerizing world of stunning resin designs. Don’t miss this stall full of captivating art.
- 🏝️ Sandbar Creations: Discover creative and handmade treasures. Shaping up to be full of beach-inspired delights.
- 💖 Love Jess: Unleash your inner fashionista with Love Jess. You won’t want to miss these stylish and trendy designs.
- 🌙 Malu Dreamer: Explore the magical world of Malu Dreamer’s creations. Come and see them and get lost in the dreamy and whimsical pieces.
- ⚓ My Tiny Anchor: Discover unique treasures and accessories for your precious little ones at My Tiny Anchor. A must for delightful finds.
- 🌳 Branches Of Me: Immerse yourself in the enchanting world of nature-inspired creations. Handmade eco-products: helping you ditch disposables and switch to reusables.
- ❄️ Inspired by Winter: Find inspiration and beauty with Inspired by Winter. Captivating creations to be had by all.
- 👗 Lawson & Lola: Experience the charm of Lawson & Lola’s designs. Get your hands on some stylish apparel for your babies.
- 🧵 Robyn’s Threads: Unleash your creativity with Robyn’s Threads. This stall is sure to be brimming with beautiful handmade creations.
- 🎨 Wendy Woo Crafts: Explore the artistic world of Wendy Woo. Packed full of captivating artwork.
- 🦋 Butterfly Face Painting: Let your little ones’ imagination soar with the delightful face painting services offered by Butterfly Face Painting.
These talented local creators contributed to the vibrant atmosphere of the Harvest Festival, making it an unforgettable experience for attendees. Their unique products, artistic creations, and interactive offerings added an extra layer of excitement and variety to the event.
Media coverage:
Wyong Creek School turns it on for Harvest Festival
- Local News Paper and Website: Through strategic collaboration, we secured significant coverage in the prestigious Central Coast newspaper and its influential digital platform, ensuring heightened visibility and generating substantial buzz surrounding the event.
- Collaboration with Central Coast Council Harvest Festival: We tapped into their extensive network by aligning our efforts with the primary event organiser, bolstering community engagement and expanding our reach.
Results and Impact: The resounding success of our marketing campaign is exemplified by the outstanding results and profound impact we achieved:
- Event Attendance: Our meticulously executed strategies yielded exceptional outcomes, propelling event responses from a modest 18 to an impressive nearly 400 event responses and even more attendees than anyone imagined, surpassing initial expectations.
- Community Support: The compelling content and engaging posts we curated attracted significant sponsorship from local real estate and businesses, underscoring the effectiveness and influence of our marketing efforts.
- Fundraising: Through our collaborative endeavours, the Wyong Creek Public School Harvest Festival raised a remarkable $6,000 AUD, directly benefiting the school and enhancing educational resources for students.
Visuals: Please peruse the accompanying visual gallery, showcasing select highlights from our marketing campaign. These include captivating, vibrant photographs that encapsulate the energy and success of the Harvest Festival.
Thank you for visiting my portfolio page; the remarkable success achieved through the Wyong Creek Public School Harvest Festival marketing campaign was a team effort in partnership with everyone who supported the event. I invite you to delve into the impressive results and profound impact we made in our community. If you have any inquiries or would like to discuss how I can help drive similar success for your brand or organisation, please don’t hesitate to reach out. I look forward to connecting with you and exploring the possibilities together.